The WS Ambassadors Holiday Parade
Join the Fun
Experience the magic of our annual Holiday Parade in Downtown Winston-Salem. Get ready for a joyous event along 4th St and Liberty St, filled with music, floats, and holiday cheer.
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Parade registration was open from Oct. 10 - Nov. 14 and registration for 2025 is now closed.
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The Holiday Parade is run by the Winston-Salem Ambassadors, a nonprofit who welcomes and connects all in Winston-Salem! More info can be found over at wsambassadors.org.
Sponsors & Friends
We are so incredibly grateful to the partnerships we build with our community! We CANNOT do the Holiday Parade without the support of our businesses and community partners.
City of Winston-Salem
Winston-Salem Police Department
The Winston-Salem Police Department does so much for the citizens of Winston-Salem every day, including providing support and security for all kinds of large scale events. The Winston-Salem Ambassadors are so appreciative and grateful to the WSPD for their support and partnership! We could not do it without the City and the WSPD providing this incredible service.
2nd Santa Sponsor
Quality Towing & Recovery
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Quality Towing is a towing and recovery service provider in Winston-Salem, North Carolina. The company offers a range of services, including 24-hour towing, roadside assistance, and recovery for both residential and commercial clients. They are a locally based company that provides prompt and efficient assistance for various roadside situations.
T-Shirt Sponsor
Guardian Fueling Technologies
An all 3-year sponsor with the WS Ambassadors, Guardian Fueling Technologies is a privately held company headquartered in Jacksonville, Florida, with 19 branch offices servicing the Southeastern United States. We are a world-class petroleum equipment distributor, fuel systems construction contractor and innovative service provider. With more than 35 years of petroleum equipment experience and 500+ employees, we're proud to self-perform all our work and be a distributor for best-in-class PEI Manufacturers. Thank you for your support, Guardian!
T-Shirt Provider
Merch Girls
An all 3-year provider to the WS Ambassadors, (and purveyor of OFFICIAL Winston-Salem Ambassadors gear!) MerchGirls is a queer and woman-owned small business based in Pfafftown, North Carolina, built on creativity, community, and a whole lot of hustle. At Merch Girls, they combine heart and humor with high-quality custom apparel — from bold embroidery to vibrant prints — designed to help you wear your values and stand out with pride.
Silver Level Beginning and End Of Sponsor
WS Theatre Alliance
An all 3-year sponsor with the WS Ambassadors, the mission of the Winston-Salem Theatre Alliance is to inspire, transform and unite the people of the Triad through a broad range of unique, diverse, and unconventional theatrical experiences. Thank you for your support, Theatre Alliance! You can find more information about them HERE!
Sound Sponsor
Downtown WS Partnership
The Downtown Winston-Salem Partnership (DWSP) leads downtown revitalization by promoting business and economic development, organizing marketing campaigns, and creating special events. Thank you for your support, DWSP! You can find more information about them HERE!