The WS Ambassadors Holiday Parade
Join the Fun
Experience the magic of our annual Holiday Parade in Downtown Winston-Salem. Get ready for a joyous event along 4th St and Liberty St, filled with music, floats, and holiday cheer.
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Parade planning resumes in September 2025, and Parade *Registration* IS OPEN!!! Go HERE to apply! It will remain open until Nov. 7, 2025.
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The Holiday Parade is run by the Winston-Salem Ambassadors, a nonprofit who welcomes and connects all in Winston-Salem! More info can be found over at wsambassadors.org.
The Winston-Salem Holiday Parade, officially known as the Winston-Salem Ambassadors Holiday Parade, has a history rooted in the city's community spirit. It occurs the first Saturday in December, and in in 2024, the Mayor recognized every first Saturday in December as Winston-Salem Holiday Parade Day.
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The Parade began in 1990 when the Winston-Salem Jaycees partnered with local businesses and organizations to create a festive event. After the Jaycees dissolved in 2023, the Winston-Salem Ambassadors, a nonprofit promoting the city, took over the parade's organization and execution.
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HISTORY:
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1990:
The Winston-Salem Jaycees initiated the holiday parade, aiming to bring cheer to the city through a community event.
2023:
The Winston-Salem Jaycees dissolved due to declining membership. A planned handover of the Parade occurred in 2022 and the Winston-Salem Ambassadors took over fully in 2023.
Present:
The Winston-Salem Ambassadors took over the parade, continuing the tradition and expanding its representation of different winter holidays. The parade now celebrates Christmas, Hanukkah, Yule, Winter Solstice, and Kwanzaa.